Privacy Policy

UpLift Studios LLC (hereinafter “UpLift”, “we”, “our”, or “us”) welcomes you to our Made4 App and UpLift platforms Privacy Policy. This Privacy Policy is meant to help you understand how we collect, use and share information to operate, improve, develop and help protect our services, or as otherwise outlined in the Policy. This includes how we collect and process your personal information such as when you visit UpLift sites, use any UpLift services including the Made4 applications (the “App”), or when you otherwise interact and communicate with us, including but not limited to communications via chats, e‑mail, and/or social media channels (hereinafter collectively, “Services”). This Privacy Policy applies to our Services except where otherwise noted.

Why This Matters

Our goal with this Privacy Policy is to empower you with clear understanding of what information UpLift collects, uses, and shares.

Please read this entire Privacy Policy before using or submitting information through the Services or App. By using or submitting information through the Services or App, you acknowledge the collection, transfer, processing, storage, disclosure and other uses of your personal data as described here.

Contents

  1. WHAT PERSONAL INFORMATION WE COLLECT
  2. WHY WE USE PERSONAL INFORMATION
  3. WHO WE SHARE YOUR PERSONAL INFORMATION WITH
  4. COOKIES, ANALYTICS AND SIMILAR TRACKING TECHNOLOGIES
  5. FITNESS DATA
  6. INTERNATIONAL DATA TRANSFERS
  7. YOUR PRIVACY RIGHTS AND PREFERENCES
  8. DATA RETENTION
  9. SECURITY OF YOUR INFORMATION
  10. CHILDREN’S PRIVACY NOTICE
  11. LEGAL BASIS FOR PROCESSING
  12. HOW TO CONTACT US

  1. WHAT PERSONAL INFORMATION WE COLLECT

Depending on how you interact with UpLift and our App and Services, we may collect your personal information from the following sources:

1.1 Information You Provide

  • Standard Identifying Information. Name, mailing address, billing address, email, gender, date of birth, phone number.
  • Purchase Information. Details of products and Services you order, billing, shipping and delivery address. We do not store or capture credit card data; our payment partners do this.
  • User Profile Information. Data you supply to your App “User Profile”, such as username, weight, height, gender, date of birth, general location, photo, tags.
  • Geolocation Data. If you allow, we collect IP address, GPS coordinates, city, zip code, region, and proximity to “beacons” or Bluetooth devices. Disabling location in your device settings may limit certain features.
  • Workout Characteristics. Metrics you provide to track performance, e.g., height, weight, heart rate (with compatible monitor).
  • User‑Generated Content. Any photos, videos, hashtags or other content you post.
  • Connected Devices/Accounts. With your consent, data from third‑party devices or apps you link (e.g., fitness trackers, music streaming). Subject to third‑party privacy policies.
  • Feedback and Support Communications. Details of communications with us via email, chat, social media or forums.
  • Surveys and Reviews. Data from surveys or testimonials you provide.
  • Promotions and Contests. Information you submit when entering promotions, sweepstakes or contests.
  • Sensitive Personal Information. Only processed with your consent for services or legal obligations (e.g., precise geolocation or other data deemed sensitive by law).
  • Other Information. Any additional data you supply in connection with your use of our Services.

1.2 Information We Collect Automatically

  • Usage Data. Interactions with our Services: pages visited, time spent, clicks and preferences.
  • Device Data. IP address, device identifiers, browser type, language, operating system, carrier and location.
  • Internet/Network Activity. Browsing and search history, interactions with marketing and advertising.
  • Fitness Data. Metrics from workouts and runs: distance, duration, calories burned, heart rate (see Section 5).
  • Inferences. Data-based recommendations for workouts or content.
  • Location Information. As above, if enabled, via device and tracking technologies.

1.3 Information We Collect From Other Sources

  • Third‑Party Applications. Public data from App Stores or social networks you link.
  • Security Sources. Information to detect fraud and secure your account.
  • Other Partners. Data from joint marketing campaigns or publicly available sources.

  1. WHY WE USE PERSONAL INFORMATION

We use your information to:

  • Provide and maintain the Services
  • Communicate with you
  • Send marketing and promotions
  • Perform analytics and improve products
  • Ensure quality and training
  • Personalize content and advertising
  • Secure and protect our Services
  • Comply with legal obligations
  • Safeguard vital interests and legitimate business purposes

  1. WHO WE SHARE YOUR PERSONAL INFORMATION WITH

  • Group Companies. Affiliates of UpLift for consistent purposes.
  • Service Providers. Third‑party vendors for IT, analytics, payments, storage, support and marketing, under data protection agreements.
  • Third‑Party Apps. Apps you link, under their privacy policies.
  • Law Enforcement & Regulators. To comply with laws, protect rights or address fraud.
  • Potential Buyers. In mergers, acquisitions or sales, bound by this Policy.

  1. COOKIES, ANALYTICS AND SIMILAR TRACKING TECHNOLOGIES

We use cookies, pixel tags, web beacons, device identifiers and similar to:

  • Analyze Service usage
  • Deliver interest-based advertising
  • Provide social media widgets and analytics

  1. FITNESS DATA

“Fitness Data” includes workout performance metrics like calories, distance, duration and heart rate (with consent).

We process this to:

  • Analyze your performance over time
  • Provide personalized workout recommendations

Fitness Data is only shared if:

  • You authorize it
  • In aggregate/anonymized form
  • Required by valid legal process
  • Necessary for legal claims or court orders

  1. INTERNATIONAL DATA TRANSFERS

Your data may be stored and processed outside your country (e.g., US, EU) with appropriate safeguards under this Policy.

  1. YOUR PRIVACY RIGHTS AND PREFERENCES

Where applicable, you may:

  • Access, correct, delete, port or restrict your data
  • Object to or opt out of marketing (email, SMS, push)
  • Control notifications on your device

Direct Marketing. Unsubscribe links and Do‑Not‑Call/Do‑Not‑Mail lists available.

Do Not Track. We do not honor DNT signals due to lack of standard.

For other preferences, email info@made4fit.com.

  1. DATA RETENTION

We keep personal data:

  • While you use the Services
  • To fulfill original collection purposes
  • To comply with legal or dispute‑resolution requirements

Afterward, we delete or anonymize it.

  1. SECURITY OF YOUR INFORMATION

We implement reasonable administrative, technical and physical safeguards to protect your data from unauthorized access or disclosure.

  1. CHILDREN’S PRIVACY NOTICE

We do not knowingly collect data from children below the applicable minimum age. Parental supervision is advised.

  1. LEGAL BASIS FOR PROCESSING

Our legal bases include:

  • Performance of a contract with you
  • Our legitimate interests not overridden by your rights
  • Your consent
  • Compliance with legal obligations

We will inform you if data provision is mandatory.

  1. HOW TO CONTACT US

For questions or privacy requests, email us at info@made4fit.com.